In an interview with SFGATE, Anchor Brewing spokesperson Sam Singer explained that the company is focusing on the California market because it accounts for 70% of its sales. Still, Singer said it was a difficult decision based on challenging economic realities the company has faced for years.
“The inflationary impact of product costs in San Francisco is one factor,” Singer said. “Couple that with a highly competitive craft beer market and a historically costly steam brewing technique. [They’ve] probably been mulling over this decision for a year. It’s not something they take lightly.”. The spice-laden winter warmer has been a brewing tradition since 1975 and something that Northern California beer lovers look forward to every November.