Students see self-confidence as vital skill to be built up during their course

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More targeted shorter courses may be better suited to the rapidly changing business environment

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“With the growth of AI and digital it’s no surprise that technology subjects are in demand. However, these results are also a reminder of students’ desire to develop a strong ethical foundation and understanding for a business landscape that has several grey areas, not least because of technological advancements,” says the author of Tomorrow’s Masters Andrew Crisp.

The Tomorrow’s Masters report underlined the strong demand for flexible forms of learning, with 30 per cent of respondents interested in a qualification that offers the option of studying at a lower cost over 10 years. Masters’ and MBAs in particular are expensive, especially for full-time programmes, so footing the bill is a concern for those in the early stages of their careers and who may still have student loans outstanding.

“For employers certificates may be a better solution than master’s degrees in some cases,” Crisp says. “Staff can quickly access the skills they need today rather than a degree acquired over a longer period with some content that might not be relevant. The cost is less and the ROI potentially greater.”

 

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