A Bonobos 'guideshop' stands in lower Manhattan on April 18, 2017 in New York City.Bonobos co-founder Andy Dunn is returning to the retailer as brand advisor as the company looks to get back to its rootsDunn, who founded the men's clothing brand in 2007, will report to WHP Global CEO Yehuda Shmidman but will work closely with Bonobos president John Hutchison andWHP Global and Express Inc.
"It's very important to know that we're not changing. In fact, if anything, we're doubling down on that very same DNA that made Bonobos successful in the first place," said Shmidman. Dunn said he's excited to "have a seat at the table" and that this time around he'll just be advising the brand — not running it.
When Walmart decided to acquire the brand, some thought the partnership didn't make sense because the giant retailer's focus on value didn't seem to mesh with Bonobos' identity as a premium menswear line.wasn't necessarily a losing oneOnline sales accounted for about $53.4 billion — or nearly 13% — of Walmart U.S.′ total net sales in the past fiscal year, which ended in late January, according to company filings. That's a jump from $15.