Rhuigi Villaseñor, the self-taught designer behind the celebrity-favorite streetwear brand Rhude, has been accused of financial misconduct via a federal lawsuit by a business partner.George Robertson, a 20 percent stakeholder in the brand, alleges that the designer has “been pilfering the Rhude Companies’ coffers to support” a “lavish lifestyle,” one that included private jets, expensive cars, Mediterranean vacations, and an assortment of watches totaling at least $100,000 in value.
Villaseñor founded the brand Rhude in 2015; it’s known for graphic tees, varsity jackets, and its hero product,, which cost $795. In 2016, Robertson invested $50,000 in the business, the lawsuit says. The line quickly grew in popularity and has been worn by Justin Bieber and Jay-Z.