When Kim Krogh Andersen took the role of group head of product and technology at Telstra three-and-a-half years ago, he arrived with a simple message: artificial intelligence needed to be embedded throughout the group’s strategy.
Their chances of leaping straight into the AI revolution are slim. “You can’t be AI mature unless you’re digitally mature,” he says. Woolworths is leveraging its Quantium data science and AI business with its retail media business, Cartology, to improve personalisation of offers. In Telstra’s fixed internet business, for example, telemetry is already being deployed to identify network problems an end user might be having and switch to back-up systems before the customer notices.
The combination of generative AI and the big data sets owned by the likes of Telstra and Quantium could allow Telstra to generate better quality and more personalised content and offers for customers.But Andersen stresses Telstra’s AI deployment plans run much deeper than this; his plan is to put data scientists in every one of his teams to properly embed the technology throughout the organisation. “We have the ambition in T25 that all our core key processes inside Telstra are enabled by AI.
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