The Words TikTok Parent ByteDance May Be Watching You Say

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A trove of internal ByteDance documents reveals how TikTok's parent company tracks “sensitive words” mentioned on its social media apps, with the potential to shape high stakes discourse on global politics, culture and society.

revealed that a ByteDance tool, run by staff in China, is tracking mentions of what it considers “sensitive words” across the company’s products. In some cases, where words are marked “must kill,” “forbidden” or “prohibited,” ByteDance may be blocking related posts altogether. The tool is also aiming to track every time one of these words comes up—recording who said it and where they’re located, including for people in the United States.people in the U.S.

ByteDance declined to comment on what these hundreds of lists mean, how or where they are applied, and who created them. Spokesperson Jennifer Banks said only that “there are separate and distinct keyword tools used for different products, each with strict permissions and access controls that enable a select few people within each product or platform to manage or add to them.”

"As a responsible platform, TikTok uses wordlists to help protect our community from hate speech, misinformation, and other harmful content,” Favazza added after publication. “The majority of the list namesprovided to us are not used on TikTok, and anyone can easily see content about those topics is available on TikTok through a simple search on the app."Editorial note: A handful of list names were partially cut off in documentation reviewed by Forbes.

 

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