Meanwhile, Netflix's"XO, Kitty" and"To All the Boys I've Loved Before" has offered Kaplan his own in with the young demographic. While many industries are trying to tap into the buying power of young consumers, media companies have an especially strong opportunity, Watson said.
Investing in and building content, products, and brands around young generations can be an alluring prospect for companies. There are someworking full time — and earning a paycheck — in the US and that's continuing to grow. What's more, calling yourself a"Gen Z brand" is as much for other businesses run by older generations, Watson said.
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