use in-depth reporting to cover their topics, compared to other genres which are much lower .
After the crime podcast wave, genres thin out a bit: 10% focused on politics and government, 9% on entertainment, pop culture and arts and 8% on self-help and relationships. The rest covered a broad range of topics like comedy, religion, sports, health and money. It seems American listeners want a lot of variety: one-fifth of the top podcasts didn’t fit into one single category, and instead covered a more than one topic. In fact, no one genre accounted for more than a quarter of the podcasts.
When it comes to news, Pew found that not many Americans are reaching for their headphones. Only 15% of the top podcasts had a new focus and just 18% were affiliated with a news organization. Still, listeners reported that about two-thirds of adults have heard current events discussed at least once on a podcast they’ve listened to in the last year.Spotify came out on top in terms of accessibility, with 99% of the top podcasts available on their platform.
It was an equal toss up for video components: about half of podcasts had accompanying videos, and half did not.Around half of them seek audience support by offering paid subscriptions, selling merch or asking for donations.Pew Research study analyzed 451 podcasts from the average top 300 daily rankings on Spotify and Apple Podcasts U.S. from April to Sept. 2022
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