YouTube to launch its first official shopping channel in South Korea: Report

📆 6/21/2023 9:49 AM
📰 ChannelNewsAsia

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SEOUL: YouTube will launch its first official shopping channel for live commerce in South Korea on Jun 30, Yonhap news agency reported on Wednesday (Jun 21). South Korea already has a booming live-streaming commerce business led by tech giant Naver, making it a prime test market for the global heavyweight

SEOUL: YouTube will launch its first official shopping channel for live commerce in South Korea on Jun 30, Yonhap news agency reported on Wednesday .

The new channel will operate in the Korean language and will start as a 90-day project. In the beginning, it will provide a live-commerce platform to companies and plans to livestream shopping content from about 30 brands, Yonhap and other Korean media said, citing people familiar with the matter."We may experiment with a variety of YouTube Shopping features from time to time," a YouTube spokesperson said, without elaborating.

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YouTube to launch its first official shopping channel in South Korea - YonhapSEOUL : YouTube will launch its first official shopping channel for live commerce in South Korea on June 30, Yonhap news agency reported on Wednesday.South Korea already has a booming live-streaming commerce business led by tech giant Naver, making it a prime test market for the global heavyweight as the
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