on Wednesday, alleging the company made it more difficult for consumers to cancel Prime subscriptions.
The multistep cancellation process — a version of which remains active — is just one example of subtle user-experience design choices Amazon has used to complicate or confuse Prime's subscription and cancellation processes. have been filed with the Federal Trade Commission asking for an investigation into Amazon Prime's cancellation process and its use of so-called"dark patterns.
"Customer transparency and trust are top priorities for us," Jamil Ghani, vice president of Amazon Prime, said in a statement."By design, we make it clear and simple for customers to both sign up for or cancel their Prime membership. We continually listen to customer feedback and look for ways to improve the customer experience.