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Premium Pickups Are Intruding on America's Luxury-Car Market

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Luxury-car makers are contending with an unlikely challenger in the U.S. auto market: high-end pickups

 

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Luxury car owners trade up for American pickups as Ford, GM and Dodge trucks dominate marketWhile trucks have traditionally been the sort of vehicles you'd expect to see on a farm or at a work site, demand has been surging among regular buyers who are opting out of sedans and coupes and replacing their family vehicles with pickups and SUVs.
Source: CNBC - 🏆 12. / 72 Read more »