Diageo calls Sean Combs lawsuit 'reckless' and cuts ties with Diddy

June 27, 2023 / 5:34 PMBeverage company Diageo has severed its relationship with rapper and music producer Sean"Diddy" Combs after he filed a lawsuit against the spirits maker alleging racist handling of his liquor brands.

"These allegations are nothing more than opportunistic attempts to garner press attention and distract the court from the fact that plaintiff's breach-of-contract claim is entirely without merit," lawyers representing Diageo said in the filing. Combs and his lawsuit are not going away just because Diageo ended its partnership, the Grammy-winner's lawyer John C. Hueston told CBS MoneyWatch in a statement Tuesday. Combs and his lawsuit are not going away just because Diageo ended its partnership, the Grammy-winner's lawyer John C. Hueston told CBS MoneyWatch in a statement Tuesday.

Combs, who has also gone by the stage names Puff Daddy, P Diddy and Diddy, said in the complaint he intends to seek billions of dollars in damages in other legal proceedings against Diageo.

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