The company said that the “switch is a result of positive feedback to the Cartoonito-branded block on Boomerang and Cartoon Network launched in 2022, and is focused on being more inclusive to pre-school aged viewers.”
Sources close to the company explained that the move is “part of a big regional and global commitment by WBD to preschool content.” It follows Cartoonito rebrands and launches in other international territories including EMEA and LatAm. As a full regional channel offering, Cartoonito will introduce a new generation to a diverse slate of original series and franchises. Modern preschool adaptations that support children’s potential include fan-favourite franchises such as “Batwheels” and “Bugs Bunny Builders.”
Boomerang favourites including “Tom & Jerry,” “Baby Looney Tunes,” “Alice & Lewis,” “Pat the Dog” and “Grizzy and the Lemmings” will remain on the channel, alongside other series “Dino Ranch,” “Mumfie” and “Tangranimals.” New shows include “Mittens & Pants and Vida the Vet.” The rebranding as Cartoonito covers all platforms in the region. The channel, which targets 2-6 year-olds, is available in English, Mandarin, Cantonese, Thai, Bahasa Malaysia and Bahasa Indonesia.