, the CMO of jobs site Indeed, has made social issues a central part of her presence on social platforms like LinkedIn: During Pride Month, Indeed's editorial content featured broad LGBTQ+ content.
. But it's attached to risk. We don't do it yet – not because we're afraid, but because the right opportunity hasn't come up." Some CMOs choose not to engage with social or political issues, keeping focused on immediate brand challenges. "It's going to give businesses the opportunity to take some of the more repetitive, simple tasks, like gathering data on promotions, which used to take 'X' hours by 'Y' number of people," said, IBM's senior vice president of marketing and communications and chief communications officer."The manager still makes decisions on the promotion. But AI frees up those people to do more client-facing jobs, like creating content.
At Accor, likewise,"we do the creative part ourselves," Schellenberger said."Where you use AI is to make sure the creative changes depending on who's in front of the screen. It's a wonderful tool, but I wouldn't use AI for fundamental, big, creative communications questions. Humans are still more capable than machines when it comes to creative thinking patterns.
As consumers atomize and reaching them becomes more challenging, the CMO's role will become even more critical — and more demanding. For Netflix's Dicus, the biggest mistake is"being boring." She explained,"The key part of being CMO for me is creative. We want someone to see a TV spot or ad or TikTok activation and have such an emotional reaction that they want to share it.
Business Business Latest News, Business Business Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
CMO Insider will provide insights and community for marketing leadersCMO Insider is the place for marketing leaders to share, commiserate, and convene. Over the next 12 months, we will be rolling out monthly themes, in-person gatherings, roundtables, and more.
Source: BusinessInsider - 🏆 729. / 51 Read more »
The CMO of Indeed shares insights on the complexity of her job'After a weird and winding career path, I finally landed my dream job as chief marketing officer at Indeed.'
Source: BusinessInsider - 🏆 729. / 51 Read more »
How I made $135K in revenue last year as a birthday clownInsider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.
Source: BusinessInsider - 🏆 729. / 51 Read more »
Millions of student-loan borrowers' fate will be decided this weekInsider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.
Source: BusinessInsider - 🏆 729. / 51 Read more »
Chicago plans to convert office space into residential housingChicago’s city government is attempting to solve its record-high vacancy rate in commercial spaces with hundreds of affordable-housing units and millions of dollars in new investment. Presented by Siemens ad
Source: BusinessInsider - 🏆 729. / 51 Read more »
A tug-of-war in Washington could change the way startups raise moneyA debate raging in Washington DC over the definition of who qualifies to be an accredited investor could transform the way startups raise money
Source: BusinessInsider - 🏆 729. / 51 Read more »