"It's been a challenging few weeks and I think the conversation surrounding Bud Light has moved away from beer and the conversation has become divisive and Bud Light really doesn't belong there," Anheuser-Busch CEOin an interview that aired June 28. "Bud Light should be all about bringing people together."
In her April post, Mulvaney revealed Anheuser-Busch had sent her a Bud Light can bearing an image of her face to celebrate the first anniversary of her transition. Whitworth reiterated, this in his interview, noting, "Just to be clear, it was a gift, and it was one can. But for us, as we look to the future and we look to moving forward, we have to understand the impact that it's had."He pointed to the toll the controversy had taken on various members of the Bud Light community—from Anheuser-Busch employees to retailers selling the beer.
"One thing that I'd love to make extremely clear," he continued, "is that impact is my responsibility, and as the CEO, everything we do here, I'm accountable for." When asked if he would, in retrospect, send Dylan the Bud Light can, Whitworth didn't outright answer. "There's a big social conversation taking place right now and big brands are right in the middle of it," he explained. "For us, what we need to understand is, deeply understand and appreciate, is the consumer and what they want, what they care about and what they expect from big brands.
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