a statement essentially apologizing for the collaboration, saying the company “never intended to be part of a discussion that divides people.”In essence, since the controversy around Bud Light took off, the company has prioritized the transphobes outraged by a video of a trans woman drinking beer. With its April 14 statement, Bud Light issued a public white flag to conservatives—all while Mulvaney claims in her Thursday video that no one at the company has reached out to check on her privately.
Now that Mulvaney’s shared her side of the story, the optics of the entire situation suddenly look very different. What started as an opportunity for a major brand to show support to trans communities at a time of escalating political attacks has instead fizzled into a textbook case of. It’s clear Bud Light, a beer company primarily associated with football and bro-ing out, saw a partnership with Mulvaney as an entryway to reach more queer and progressive consumers.
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