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H&M is selling $1.70 crop tops to compete with Shein

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, which comes in black and white, was marked down on Friday by nearly 70% from $4.99.

The price cuts appear to mirror one of Shein's core strategies: competing for customers by offering the lowest prices possible. Shein, the Singapore-based online retailer, first surged in popularity during the pandemic when customers were scouring for affordable retailers. At Shein, consumers found single-digit price tags on hundreds of items. Shein has since emerged as a leading fast-fashion retailer and last year scored a $100 billion valuation that would make it

 

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