Microsoft lost touch with Gen Z. It plans to lure them AI, doc shows

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 28 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 15%
  • Publisher: 51%

Business Business Headlines News

Microsoft knows its out of touch with Gen Z. The software giant plans to lure them with AI, an internal memo shows

, and some redacted internal documents used in the legal battle are viewable to the public via the electronic filing system for U.S. federal court documents.

Microsoft has done some work to ramp up its offerings in those areas, including its 2021 acquisition of Chipclamp, a free video editing tool, and the development ofBut according to Nadella, there is more work to be done if it wants to attract younger consumers who prefer competitor products like Google Workspace.

Microsoft has already publicly acknowledged that it is looking to better understand the Gen Z consumer. Last year, the company's research division released a study on the preferences of Gen Z and Millennial office workers.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in BUSİNESS

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Edelman Trust Barometer shows Gen Z upending the purchase funnelGen Z consumers behave differently towards brands than other demographics, according to a new Edelman Trust Barometer study.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Microsoft CEO Nadella tells a judge his planned Activision takeover is good for gamingMicrosoft CEO Satya Nadella is due in court Wednesday to defend the company's proposed $69 billion takeover of video game maker Activision Blizzard against an attempt by federal regulators to block the deal.
Source: Mynorthwest - 🏆 438. / 53 Read more »

Unopened, first-gen iPhone from 2007 could sell for $100KAn unopened, first-generation iPhone from 2007 is hitting the auction block — and it's expected to fetch as much as $100,000
Source: BusinessInsider - 🏆 729. / 51 Read more »