Lou Paskalis, Bank of America's former marketing boss and the founder of advertising consultancy AJL Advisory, told the news agency Yaccarino is Musk's"last best hope" to resurrect the company's value.
"This move signals to the marketplace that he's not capable of empowering her to save him from himself," he added. And Mike Proulx, research director at Forrester, told Reuters the limits are"remarkably bad" for users and advertisers already agitated by Musk's"chaos."last month, a couple weeks before she was initially scheduled to start leading the company.
Yaccarino used to be the advertising sales chief at NBCUniversal, and her expertise in that sector could be vital to encourage advertisers to return to Twitter and make the platform more profitable.