How Sales Leaders Can Adopt Generative AI Efficiently, Starting With Prospecting Emails

, and sales is no different. In fact, by 2025, 35% of Chief Revenue Officers will establish a generative AI operations team in their go-to market organization, according to Gartner, Inc.

Sales leaders must create an AI playbook script that takes them through specific situations and shows how generative AI can transform messaging. Finally, sales leaders should provide sellers an opportunity to practice each newly learned concept in a safe environment and include cadenced quizzing for knowledge retention.

leaders using or considering the use of generative AI in the next six months will use the technology for email creation. Thirty percent will use it for sales representatives or SDRs developing prospecting emails.

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