Netflix Wants to Make Ads More Like TV Shows

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The company has buddied up with advertisers mentioning ‘innovation’ with more, if somewhat less repetitive, targeted ads.

Ads keep repeating on streaming services for a number of reasons, though the biggest problem is due to the. Advertisers may be running ads on multiple platforms, so you’re more likely to see the same ad because it’s coming from the service, the network, or the platform—so long as you’re in the advertiser’s requisite demographic. Some advertisers have tried to

on the number of times a single user can see an ad, but nothing has specifically fixed the issue even as it’s bad for both companies and consumers.to better emphasize both the more expensive “Standard” tier as well as its cheaper ad tier . Though the company has not stated any plans to end Basic elsewhere, the company could be trying to entice advertisers by

 

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