Following the tariff disruption in 2016, Jio had in 2021 launched the 4G JioPhone smartphone at 6,499 rupees, which after an initial sales surge is finding limited takers even after a price cut, a market study by IIFL Securities showed in May.
"Feature phone to smartphone transition has slowed down due to high learning curve for a lot of rural Indian users and Jio Bharat aims to bridge that gap," said Tarun Pathak, analyst at Counterpoint Research.
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