Hong Kong's food delivery market is currently dominated by Foodpanda and Deliveroo, which held shares of 64% and 36% respectively in May before KeeTa's launch, according to data provider Measurable AI. The data takes into account both delivery and pickup orders.Uber Eats exited Hong Kong at the end of 2021 after five years of operating in the territory. It held about 5% market share at the time of its exit, according to Measurable AI.
″[KeeTa's expansion into Hong Kong] should lead to more vouchers and discounts for consumers. And it should benefit consumers in the long term," said Wang from Morningstar.from Deliveroo and Foodpanda. That means players cannot engage in practices such as restricting restaurants or penalizing them for switching to partnering exclusively with other platforms.Doling out subsidiesthat can be used to offset meals and delivery fees.
To entice customers further, KeeTa launched an "on-time promise" policy to all users. Customers get compensated in vouchers if their orders are more than 15 minutes later than the original estimate.
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