It’s a sad reality of the beer market that critical acclaim and competition medals often mean little for mass marketability and sales figures. Consumers, by and large, aren’t looking up which brewery’s pale ale has been draped with the most awards over the years when they’re making buying decisions.
Firestone Walker Pale 31 is one of the company’s oldest recipes, standing right there alongside the stalwart Double Barrel Ale , another early flagship brand that has shrunk to being only a tiny fraction of the company’s modern business. It’s also the most awarded beer in FW’s history, with Pale 31 garnering double digit medals over the years at events such as the Great American Beer Festival and World Beer Cup.
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