Going to a Show? Prepare to Surrender Your Data

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You may be listening, but Big Business is watching — and collecting your data to learn your concert-going habits. For Rolling Stone's Future of Music package, we learned all the ways your surrender your data by going to a concert.

that she was removed from Brandi Carlile’s Madison Square Garden concert in October after facial recognition technology tracked her.

Madison Square Garden has faced significant scrutiny over the practice from local lawmakers and the affected firms themselves. Dozens of lawyers sued over the policy, while some lawmakers have threatened to revoke tax benefits for the venue. The State Liquor Authority had been probing whether the policy abided its laws and if it could revoke MSG’s liquor license, as thereported in March, and MSG sued the Authority over the probe .

Madison Square Garden uses facial recognition at all its venues including the Beacon Theatre and Radio City Music Hall. But MSG is far from the only venue that’s equipped with the tech. FirstEnergy Stadium, home of the Cleveland Browns, Outside of security, a venue may use data plays to get the information of concertgoers who didn’t pay for the ticket themselves — for example, if one person bought multiple tickets for friends. While such customers are inside the venue as patrons, the operators have less of their data since they didn’t buy tickets themselves.

 

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