Analysts: Threads might find it challenging to outshine Twitter

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Threads has launched at an opportune time, but it'll be tough to outshine Twitter, analysts say

— that he is"definitely not leaving Twitter 🫶." Meanwhile, he has also already set up a Threads account.And even though Threads launching at an advantageous time, at least four Wall Street analysts say it could be challenging to outshine the incumbent.

"The market is already flooded with Twitter alternatives including Bluesky, Mastodon, Post.News, and Hive – each of which is competing for Twitter's market share," Mike Proulx, a research director at market research firm Forrester wrote in aAfter all, it could be difficult to get Twitter users to move, Billy Duberstein, a portfolio manager at Stone Oak Capital, wrote on the"Getting users to switch over from Twitter may prove a difficult slog.

It doesn't help that many big names are still active on Twitter, Michael Wolf, CEO of Activate Consulting, a tech consultancy, told "They've got those influencers who are 10% of the user base of Twitter who account for 90% of all the tweets, and those people aren't moving so quickly," Wolf told the network."It's as simple as that: if an Instagram user with a large number of followers such as a Kardashian or a Bieber or a Messi begins posting on Threads regularly, a new platform could quickly thrive," wrote Wieser.

 

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