Although, note that the letter signed by executives of the aforementioned brands is not legally binding and is self-regulatory. Here’s an excerpt:
Second, we will pay attention to marketing methods, will not exaggerate or conduct false marketing, and not to mislead consumers to attract attention and increase customer acquisition. Fourth, we will actively fulfill our social responsibility, and take an active role in helping to stabilize economic growth, increase confidence and prevent risks, and work together to make a contribution to national economic growth.”
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