Sima Sistani on the State of WeightWatchers

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WeightWatchers ceo Sima Sistani discusses the state of the business, building an online community and the impact of semaglutides on the weight loss industry.

We were at this critical turning point in our ability to continue to stay relevant because COVID[-19] had really catalyzed the shift to digital membership. What was once more of an analog retail business turned into a digital business very quickly.

WeightWatchers was built on an in-person meeting model. How are you thinking about creating that same experience digitally? I still believe deeply in IRL [in real life]-based experiences. One of my past achievements was building a video chat company called House Party and we used to say we always wanted to be the next best thing to in-real-life. I still believe that’s true here as well.

 

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