We were at this critical turning point in our ability to continue to stay relevant because COVID[-19] had really catalyzed the shift to digital membership. What was once more of an analog retail business turned into a digital business very quickly.
WeightWatchers was built on an in-person meeting model. How are you thinking about creating that same experience digitally? I still believe deeply in IRL [in real life]-based experiences. One of my past achievements was building a video chat company called House Party and we used to say we always wanted to be the next best thing to in-real-life. I still believe that’s true here as well.