Endeavor Invests in Nonfiction Studio Velvet Hammer Media

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The company has been strategically pursuing deals in the unscripted studio space following the sale of most of Endeavor Content.

is making another move in the unscripted content space, investing in Velvet Hammer Media, founded by producers Jennifer O’Connell and Rebecca Quinn.The Big Bakeover.

The company also has projects in development at Netflix and NBCUniversal, among other companies.Unscripted fare has long been a staple of TV networks and streaming services, but the ongoing writers strike has made the space even more appealing, with production on the programs able to continue even as everything else gets shut down.

 

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