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Why Meta’s Threads Isn’t Available in the EU (and Probably Won’t Be For Some Time)

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A number of regulatory hurdles — including strict data protection laws — make it unclear whether Mark Zuckerberg's Twitter challenger will ever launch in Europe: 'Meta’s business model could be under threat [in Europe].'

“Meta’s failure to launch Threads in the EU is more to do with making a point about European regulation than the business case for launching,” says Niamh Burns of Enders Analysis, a media

research group based in London. Burns notes the setup of the new app, which involves bundling Instagram and Threads to create a “captive audience” “is the kind of thing European regulators hate.”

 

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