Filings in the Companies Registration Office show Operation Transformation is a registered business name and has been owned by Mr Kelly’s company, Century Merchandising Services Ltd, since September 2006. Both entities have their registered address at Mr Kelly’s business premises in Ballymount, Dublin 12.
Ryan Tubridy’s agent, Noel Kelly, is the owner of Operation Transformation, the name of the long-running high-profile TV and radio show broadcast by RTÉ, company filings show. Photograph: Colin Keegan, Collins, Dublin. In 2011, Mr Kelly was reported as saying he came up with the idea of Operation Transformation for the Gerry Ryan radio show in 2006.
The comments came against the backdrop of a High Court case that ruled that Fiona Looney, a journalist and writer, was the originator of the idea for Celebrity Bainisteoir, a reality TV show in which celebrities coach Gaelic football teams.