The rise of e-commerce platforms in Africa presents a unique opportunity for businesses to expand their market presence and tap into a wider consumer base across the continent. With the implementation of the African Continental Free Trade Area , e-commerce has the potential to play a pivotal role in driving intra-African trade and fostering economic growth. However, several challenges hinder the full realisation of this potential.
relevant stakeholders is crucial in developing robust unified legal frameworks that protect consumers, promote trust, and ensure the secure flow of digital transactions.
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