Love Shack Fancy and La Vie Style House all have stores in Highland Park Village. Love Shack Fancy also went on to open stores in Austin and Houston.
“We’ve proved time and time again that a successful run at Market sets up designers for success in the Texas retail landscape,” saidStaud will be open through January 2024. The designer of women’s apparel, and accessories including handbags and shoes and bridal dresses was founded in 2015 by Sarah “Staud” Staudinger and George Augusto. Staud has two stores in West Hollywood on Melrose Place and in New York’s Soho neighborhood on Greene Street.
The brand already has a loyal Dallas customer base, said Jon Zeiders, Staud’s president. “There is no better way to enter the Dallas market than our partnership with Market.” The idea of helping brands figure out the Texas customer came after Walker joined the Market in 2018, and now there’s a long list of brands reaching out to get a spot, she said.“We’re not a wholesale relationship,” Walker said. “We help select the merchandise that we think a Dallas customer would want, share analytics and we market and message to the Dallas customer.”One color head-to-toe by Los Angeles-based Staud, which is coming to Highland Park Village's Market Friday, July 21, 2023.
Customers are curious to see the next pop-ups and that helps the Market stay fresh, Walker said. Staud has collaborated with brands not considered luxury such as New Balance, Birkenstock and most recently Keds. A new partnership is planned for Market, but hasn’t yet been disclosed.For the pop-up brands, she said, the arrangement removes “the big risk of opening a new store without knowing the retail landscape in Dallas.
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