Twitter Inc owner Elon Musk on Sunday signalled he would do more to take the social media company in a new direction with a rebranding that will replace its well-known blue bird logo with an X after acknowledging advertisers have been slow to return.
Mike Proulx, research director at Forrester, said on Sunday that the move would further alienate Twitter's original, and once fiercely loyal, user base. The billionaire Musk said in a Sunday post he wanted to change Twitter's logo and polled his millions of followers whether they would favour changing the site's colour scheme from blue to black. He posted a picture of a stylized X against a black outer space-themed background.Late Sunday afternoon, Twitter's new CEO, Linda Yaccarino, tweeted: "It's an exceptionally rare thing - in life or in business - that you get a second chance to make another big impression.
In April, Twitter's legacy blue bird logo was temporarily replaced by Dogecoin's Shiba Inu dog, helping drive a surge in the cryptocurrency's market value.