. However, in those cases the newly named parent companies kept the branding of their core services, so Facebook users and Google searches could keep doing their thing without disruption.
Some advertisers had grown concerned about promoting their products on Twitter because of reports showing a rise of hate speech and racist and offensive comments on the platform asMusk has tried to offset some decline in advertising with a premium subscription service. But at $8 a month, the company would need tens of millions of subscribers to make up for the losses.
Ralph Schackart, an analyst at William Blair, told CNBC last week that his team of analysts "didn't pick anything up" from advertisers who they polled as part of a recenton the digital advertising market to indicate that these businesses had upped their spending on Twitter. Meanwhile, there are signs that the overall digital ad market could be improving, according to the William Blair survey.