, where it flew creators out for a supervised tour in exchange for breathlessly positive testimonials. Shein and Temu did not respond to requests for comment.
To a certain extent, these problems are built into the business model TikTok is about to embrace, where profits stem from jumping on trends and churning out inexpensive products as quickly as possible. That incentivizes cutting corners and overlooking concerns, and it will take a lot of proactive work if TikTok wants to avoid those problems.
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