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“This dispute is a textbook example of how intellectual property law can be misused by individuals to leverage unfair cash payments,” Activision’s lawyers wrote. “Fantano was very happy to receive the benefit of the public use of the Slices Video. It was only after he identified a financial opportunity — namely, receiving unjustified settlement payments — that he suddenly decided that his consent was limited.
Fantano, a popular internet creator who reviews music on TikTok, YouTube, Instagram and other platforms, first uploaded the “slices” video in 2021. The clip — showing Fantano getting aggravated as a pizza is cut into increasingly smaller slices before screaming, “It’s enough slices!” — has garnered tens of millions of views. In the two years since, the audio has become internet shorthand for a situation that starts out well but eventually goes too far.
Rather than doing so, Activision responded by filing Monday’s lawsuit, which is aimed at proving the company and other TikTok users owe Fantano nothing for the use of his clip.
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