"I used myself as the model to show before and after pictures of my hair and share my journey to inspire others too," she explains."Our customers were happy with their results and this led them to share their own results and tell others."Do something in business that you love. If you just do it for the money it won’t motivate you when times get tough!
"I was awful at maths in school, but I managed to do my own book-keeping as well - I think the pound signs helped motivate me with this!" While Elinor solely sold the oil for the first year, she gradually introduced a new product every six months. "We've created a further nine products ensuring they're all natural and use the same oils as our first product.