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Twitter's 'X' rebrand could face legal challenges over common trademark

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Just one day after Twitter was rebranded, the social media company now called 'X' could be met with legal hurdles, according to legal experts. Microsoft, Meta and apparently about 900 other companies in various industries have X registered as a trademark.

Just one day after Twitter was rebranded, the social media company now called"X" could be met with legal hurdles, according to legal experts.

Since 2003, Microsoft has owned a trademark to X for its popular video game console, the Xbox. As for Meta, Mark Zuckerberg’s tech company registered the common trademark in 2019 to cover its software and social media operations.

 

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