After the Podcast Gold Rush, Is Audio Too Corporate to Be Cool?

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Podcasting, once a new media darling, seems to have lost its cultural cachet. For VF, rebzsays speaks to iraglass and samsanders about why the term feels “almost pejorative” in 2023, and what the future of the medium may hold.

on it, because I don’t think calling the show a documentary helps you find an audience,” he adds. He summed up his job this way: “I make stories. I’m a journalist in the most traditional way, in that you go out and talk to people and write down what they say. We choose the best quotes, we put them in order.”first entered the lexicon. At the time, he thought it was “kind of silly.” But like his own name, he thinks it just sticks with you.

That leaves me somewhere back at the beginning. I’m not sure if podcasts do indeed have a perception problem, or if we’re seeing a plain dollars-and-cents market correction, or if I’ve picked a perfectly neutral term liketo fuel my own existential crisis and the industry will restabilize tomorrow. But today, I started working on a story in the most traditional way: I went out and talked to people, writing down what they said, choosing the best quotes and putting them in order.

 

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