Elon Musk yearned for a technological overhaul of the company that ran PayPal, and he wanted that change to start with the letter X - even if some thought it reminded them of pornography.
"X had conducted a series of focus groups showing customers disliked the brand name, because it reminded them of porn," Chafkin wrote. Critics on Twitter have joked that the logo for the rebranded X - one that Musk promises to make into an "everything app" - is indistinguishable from the logos of several pornography sites. Chafkin noted that history is repeating itself for Musk and his love for X.com, which is now where Twitter users are redirected when they type in Twitter.com.
"He's one of those guys who can be larger than the room," Levchin said of Musk to Inc. Magazine in 2007. What happened next in 2000 was described by Vance as "one of the nastiest coups in Silicon Valley's long, illustrious history of nasty coups." At a bar in Palo Alto, Calif., a small group of employees led by Thiel, Levchin and PayPal COO David O. Sacks gathered to discuss how they could push out Musk, reported Fortune and the 2015 book.
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