The start of the 2023 Women's World Cup last week is helping once again put a global spotlight on female soccer stars, something that NWSL Commissioner Jessica Berman sees helping build momentum not only for the league, but also as it negotiates a new media rights agreement.'s CBS, which was a three-year deal signed in 2020 reportedly worth $4.
Berman did not comment on which media or tech companies the league is talking to but noted that the NWSL is a "perfect property to be able to demonstrate the value of direct-to-consumer, and we want to think about ways to expand our audience." Washington Commanders fans celebrate after NFL team owners unanimously approved Josh Harris's purchase of the team from Daniel Snyder, at The Bullpen's "Burgundy and Sold" party on Thursday, July 20, 2023.The value of major professional sports franchises keeps setting new records, which could lead one to conclude it's a bubble, but according to David Blitzer, co-owner of the, owners aren't overpaying.
"At the end of the day, I come back to they are not making any more of them," Blitzer said of pro sports franchises. "And they are growing," he said. Teams are growing off existing fan bases, while also creating a new fan base and international growth.