went from getting fired from her dad’s construction company to becoming a YouTube star, TV presenter, and one of the most successful content creators in South Africa.
After the pair decided to part ways on the platform, both their respective channels continued to grow, but Mallela still viewed content creation as only an outlet as she was working in corporate at the time. In the same year, her income spiked. “I went from making about R6 000 to R12 000, R14 000 monthly because people were staying at home and were watching.
“My master's thesis was on the impact of content creation in the corporate space and how it has leveraged off of that from the pandemic,” she said.Mallela said that as a content creator, it is crucial to work with brands that value her as a creative and also gel with her bubbly personality.