Harvard expert: Elon Musk's Twitter rebrand shows he's 'out of his element' there—'I don't think he understands social media'

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Elon Musk's changes to Twitter, now called X, show that he's 'out of his element' running a social media company, says Harvard leadership expert Bill George.

into one of the world's predominant electric vehicle producers, while SpaceX has inked contracts with NASA and dominated the U.S. satellite launch market.

Both companies deal in engineering, manufacturing and physics, George notes. In contrast, running a social media company may require a high level of interpersonal skills, whichWhen he loosened the platform's content moderation standards, for example, Musk "turned off a lot of users by opening [them] up to a lot of blunt racism, anti-Semitism, misogyny and anti-LGBTQ+ [rhetoric]," says George.

 

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