The Tesla Cybertruck has been a raging topic of online discourse since the brand recently shared that it has started building validation and certification release candidates at the Gigafactory Texas.
The former Goldman Sach’s Chief Information Officer shared that the truck would market itself when it’s on the road. He said: It’s possible that many orders might not convert into actual sales. But it could draw people to Tesla’s website and create a halo effect – wherein consumers are excited about a product because they’ve had great experiences previously with the company's other offerings – as per Black. He added that:
He was also bullish about Tesla’s stock, stating that it could skyrocket next year because people are likely to remain excited about the Cybertruck:
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