Prada Eyeing Brand Extension With Beauty

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Group chief executive officer Andrea Guerra said that the company was “extremely happy” with its license with L’Oréal and that, in addition to fragrances, Prada will “very soon” extend the agreement with “another milestone – beauty.”

excellence, and pointed to the addition of jewelry in stores, as well as art de la table and home collections.in January, was upbeat throughout the call, touting the group as among the best in class.

The group’s “globally balanced distribution allows us to capture growth despite ever-evolving industry demand dynamics,” Bertelli continued. “We will remain vigilant and nimble, ready to deal with different macroeconomic and demand scenarios that may materialize ahead. Our brands retain vast growth potential; our strategy is clear, and our reinforced organization is well equipped to execute.”

Asked about the dual listing expected in Milan after Hong Kong in 2011, Guerra said there was no update. Chief financial officer Andrea Bonini explained that “the technical issues” were completed. “We’ve done the work and tested the infrastructure, but this is not a priority although it’s in our agenda. We are now focusing on strategies and the organization of the group.”

At group level, sales of leather goods were up 12 percent to 925 million euros; ready-to-wear rose 36 percent to 609 million euros, and footwear gained 20 percent to 374 million euros. At current exchange rates, in the first half retail sales in Asia Pacific gained 21 percent to 716 million euros, thanks to the acceleration in mainland China, Hong Kong and Macao, boosted by the low basis of comparison of 2022, when China was affected by the lockdowns in April and May, lifted from June.

 

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