Roku shares notch biggest daily percentage gain in four years

NEW YORK : Shares of video streaming company Roku Inc jumped about 25 per cent on Friday and were on track for their biggest daily percentage gain since May 2019 after the streaming device maker gave an upbeat quarterly revenue forecast.

Roku's stock was last up 25.1 per cent at $85.31 in midday trading and has more than doubled so far this year.Roku's strong guidance, beating consensus estimates on a pickup in digital ad sales, followed upbeat forecasts from Meta Platforms and results from Alphabet earlier this week, as both companies also reported improved ad sales in the recent quarter.

Meta shares were up about 4 per cent on Friday while Alphabet was up about 3 per cent, helping to drive a roughly 1 per cent gain in the S&P 500 index. Several brokerages raised their price targets on Roku after the news, including D.A. Davidson, which increased its price target to $81 and reiterated its"buy" rating on the stock.

"The company remains confident in its ability to exploit the secular shift of linear TV advertising dollars moving to over-the-top . With that said, management expects the current challenging ad trends to continue for," the second half of the year, D.A. Davidson analysts wrote in a note Friday.Source: Reuters

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