Pressure is mounting on Unilever to exit Russia, as the consumer goods giant faces calls for a boycott of its products.
Activist group B4Ukraine is among the voices urging consumers not to buy Unilever’s ULVR UNA products, which include Dove soap, Hellmann’s mayonnaise, and Ben & Jerry’s, which was acquired by the consumer goods conglomerate in 2000. Related: Unilever urged to exit Russia: ‘It’s making their hands bloodstained,’ says Economic Security Council of Ukraine
Unilever contributes more than $700 million annually to the Russian treasury and economy, according to the Moral Rating Agency. “By confirming it will not oppose Unilever staff fighting Ukraine, it may therefore soon move from financially supporting Russia to providing staff to go into battle for Russia against Ukraine,” Dixon said, in a subsequent statement released earlier this week.
The Ukraine Solidarity Project has also launched a high-profile campaign urging Unilever to get out of Russia using the images of Ukrainian veterans injured in the war with Russia. Earlier this month, activists from the Ukraine Solidarity Project held a giant poster featuring the veterans outside Unilever’s London headquarters.
Earlier this year, on the anniversary of Russia’s invasion, the Economic Security Council of Ukraine slammed Unilever over its Russian presence. “It’s making their hands bloodstained because of what Russia is doing in Ukraine,” a representative for the Economic Security Council told MarketWatch. The Economic Security Council of Ukraine was set up to develop expertise in identifying and counteracting internal and external threats to Ukraine’s economic security.
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