, confirmed this week is laying off hundreds of positions across its U.S. corporate staff.
The job cuts arrive during a rocky time for Anheuser-Busch, which has seen a months-long sales decline for Bud Light since April when conservative critics vowed toafter the brewer sent a commemorative can to transgender influencer Dylan Mulvaney. Bud Light has also faced backlash from Mulvaney’s supporters and LGBTQ+ rights groups, who say the brand didn’t do enough to support her.
Bud Light is continuing to lose share in the U.S. market to brands like Modelo Especial, which recently surpassedfor the first time. In the month ending July 15, Bud Light’s U.S. sales were down 26.5%, while Modelo’s were up 13.5%. Bud Light held a 6.8% share of the U.S. beer market in that period, while Modelo held an 8.7% share. Grupo Modelo is also owned by Anheuser-Busch InBev.
"While we never take these decisions lightly, we want to ensure that our organization continues to be set for future long-term success," CEO Brendan Whitworth said in a statement. "These corporate structure changes will enable our teams to focus on what we do best — brewing great beer for everyone and earning our place in the moments that matter."Wall Street Journal
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