The musician’s account was suspended in December for violating the platform’s rules on inciting violence. The suspension followed multiple antisemitic comments made by West – who has legally changed his name to Ye – including a threat to “Go death con 3 on JEWISH PEOPLE.” Those statements led to a swift disintegration of multiple business deals, including partnerships with Adidas and luxury fashion house Balenciaga.
” In April, Twitter’s safety team launched a new content enforcement strategy called “Freedom of Speech, Not Reach,” which focused on “restricting the reach of Tweets that violate our policies by making the content less discoverable.” This approach, in part, requires the team to “proactively prevent ads from appearing adjacent to content” labeled as violative.